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Conversion cohorts: families whose first purchase was a single lesson, by month, and the share that bought a training within 30, 60 and 90 days

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The first purchase is the first collected one over the whole history (narrowed by competence school: the first made in that competence); the date range selects the cohorts by the date of that first purchase. A rate is computed only over the families whose horizon has fully elapsed; the others are counted as not_yet_observable, and a rate over nobody is null. Accepts start_date_time, end_date_time, competence_school and sort_order (of the cohorts); anything else is a 400.

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